Vision
To be the freight forwarder Pakistani businesses recommend without hesitation — known for honesty, technical depth, and unfailing follow-through.
About Altura Freight LTD
Eight years of moving Pakistan's cargo to the world — and the world's cargo to Pakistan.
Our Story
From a single Lahore office to Pakistan's most trusted forwarder.
Altura Freight LTD was founded in 2017 by a team of logistics professionals with deep experience in Pakistan's freight industry. Starting from a single office in Garden Town, Lahore, the early business focused on customs clearance and sea freight for textile exporters across Punjab.
Eight years on, we've grown into a full-service international freight forwarder with offices in Lahore and Karachi, moving cargo for a growing client base across Pakistan's export sectors — but the principles haven't changed. We answer the phone. We tell you the truth about rates and transit times. We sweat the documents so your container doesn't sit at the port.
Today, the next generation is in the business too. The company remains family-led, with a focus on long-term relationships over transactional volume.
What Drives Us
Vision, Mission & Values
Mission
To move our clients' cargo safely, on time, at the right price — while educating their teams on how INCOTERMS, customs and routing affect their bottom line.
Values
Integrity above margin. Technical excellence over salesmanship. Long-term relationships over one-off transactions. And always — pick up the phone.
Leadership
The team behind the operation
Saleem Ahmed
Founder & CEO
20+ years in freight forwarding and customs, founded Altura in 2017.
Zara Saleem
Managing Director
Operations, digital transformation, client experience.
Ali Hassan
Director, Ocean Freight
18 years at major shipping lines and forwarders.
Nadia Khan
Head of Customs & Compliance
Licensed customs broker. Ex-FBR senior officer.
Certifications
Industry memberships & accreditations
Pakistan Customs Licensed
PIFFA Member
ISO 9001:2015
Karachi Chamber of Commerce
Our Journey
Our milestones since 2017
2017
Founded in Lahore
Altura Freight LTD is established in Garden Town, Lahore, offering customs clearance and sea freight services to Punjab's textile exporters.
2018
Karachi branch & port operations
Opened our Karachi office to manage port operations directly at Karachi Port and Port Qasim, cutting clearance times for sea freight clients.
2020
Air freight & land transport added
Launched air freight consolidations from KHI and LHE, and cross-border trucking services to Afghanistan and the Gulf region.
2022
Warehousing operations
Inaugurated bonded warehousing at Port Qasim to offer clients integrated storage, pick-pack, and cross-docking alongside freight services.
2024
Project cargo division & digital tools
Launched our project cargo capability for heavy-lift and OOG shipments, alongside a client portal for end-to-end shipment visibility.